Saying ‘thank you’ to donors


Gift acknowledgments: Saying ‘thank you’ to donors

Prompt and thoughtful gift acknowledgments are central to effective fundraising.
  • What should a “thank you” to donors include? There are no magic words that each nonprofit must include in “thank you” notes to donors; however, it’s important to be familiar with what donors expect. We encourage you to think about how to say “thank you” in a personal and meaningful way.
  • When should a gift acknowledgment be sent? Soon! Donors expect to receive a “thank you” for any size of the contribution, and they also expect it soon after making their gift. Sending the acknowledgment within a short period of time reassures the donor that the donation was received, and solidifies donor relations.
  • There are other ways to acknowledge a gift in addition to a written gift acknowledgment that is sent to the donor, whether via email or regular mail. Many nonprofits include a list of current donors in an annual report, or on their website; donors often look for their names on those lists and may be puzzled if they don’t see themselves listed. They also may be unhappy if they have asked to remain anonymous and their name is listed. Make sure you know whether and how a donor would appreciate the public acknowledgment of a gift. Read More 

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